My first assignment with the Washington Wizards involved designing and promoting the "Hustle Hard" competition, an initiative that reflects the Wizards' commitment to fostering student learning and innovation. This program also emphasizes creating opportunities specifically for students from HBCUs.
Analytics and projections for the Washington Wizards HBCU Hustle Hard Competition at Morgan State University. It details audience reach across social media, email blasts, and on-campus promotions, estimating engagement with 4,500–6,000 individuals and 675–1,200 active participants. The slides emphasize the impact of influencers, faculty, and alumni in amplifying visibility and participation.
